Questions to Ask a Potential Real Estate Agent
Ask, “Why do you focus on this neighborhood and clients like me?” An agent’s motivation reveals whether they chase volume or pursue thoughtful, tailored outcomes. Fit matters as much as skill; you’ll be collaborating closely through tense moments, deadlines, and big-money decisions.
Experience, Specialization, and Track Record
Ask, “How many transactions have you closed in my target neighborhood during the last twelve months?” Fresh experience beats distant victories. Follow with, “What challenges are common here—HOA rules, parking permits, flood zones—and how do you navigate them?” Local details often decide outcomes.
Market Strategy and Pricing Intelligence
Ask, “Which comparable sales matter most, and why are you excluding others?” Demand a narrative: micro-location, condition, lot quirks, and seasonal tempo. Follow with, “How will you adjust if we get crickets in week one?” Great agents applaud pivots, not stubbornness.
Market Strategy and Pricing Intelligence
Ask, “How do you structure a competitive offer without overpaying?” You want techniques beyond price: escalation clauses, appraisal gap coverage, flexible closing, and clean contingencies—each justified by the property and market rhythm. Strategy should feel surgical, not reckless.
Communication, Availability, and Tools
Ask, “What is your typical response time on weekdays and weekends, and do you prefer text, email, or calls?” Confirm how urgent messages are flagged. A shared rulebook prevents missed signatures, lost windows, and late-night anxiety spirals.
Communication, Availability, and Tools
Ask, “Which lenders, inspectors, and attorneys do you trust, and how do you coordinate everyone?” Great agents herd cats gracefully. Seek specifics about weekly check-ins, shared timelines, and who escalates issues when underwriting or title surprises pop up.
Ask, “How do you negotiate when the other side is aggressive or time is tight?” Listen for research, calm pacing, and respect. Skilled negotiators reframe terms, trade low-impact concessions, and protect essentials rather than fighting every inch on principle.
Negotiation Philosophy and Results
Marketing Plan (for Sellers) and Search Plan (for Buyers)
Listing Launch Checklist
Ask, “What is your week-by-week launch plan—staging, photography, floor plans, and pre-market buzz?” You want a calendar, not vibes. Smart agents time the first weekend, prime buyer agents, and position the property’s story with purposeful clarity.
Targeting and Storytelling
Ask, “Who is our ideal buyer and how will you reach them?” Expect audience profiles, platform choices, and messaging that highlights lifestyle, not just features. Great marketing makes a home feel inevitable for the right person, not merely visible.
Fees, Contracts, and Ethics You Should Clarify
Representation Agreements
Ask, “Is there an exclusive agreement, how long does it last, and what are the termination terms?” Short, fair trial periods show confidence. Ensure you know what happens if you pause the search or switch markets midstream.
Compensation, Rebates, and Conflicts
Ask, “How are you compensated, and do you offer rebates or bonuses?” Transparency prevents friction. If dual agency or referral fees exist, discuss how your interests stay first. You should feel fully informed, never nudged by hidden incentives.
Red Flags and Safety Nets
Ask, “What are the top red flags you’ve seen, and how do you protect clients?” Answers might include unrealistic pricing, undisclosed issues, or shady addenda. Request references, read online complaints carefully, and insist on fair housing compliance without exceptions.